Claudio Lugli

Leeds based branding agency Beautiful Minds had been working on developing a new brand for Claudio Lugli shirts. As part of this project I worked with them to design a new responsive e-commerce website.

Information Architecture
UX Design
UI Design

Interface Design

Beautiful Minds

Information architecture

Following the project kick-off meeting my first task in the process was to work on the information architecture of the site and draw up a sitemap,  this document would be used to map out the user journey and also identify the number of key templates required.

Template wireframes

The next step in the process was to create detailed wireframes for each of the templates identified on the sitemap. These wireframes were also used as a simplified technical specification for the website with the functionality of the key features annotated with a brief description.

Template designs

With the information architecture and the user experience phases of the project complete, the next step was to create a full set of desktop designs and a mobile layout for the site using Photoshop.